by MIC-admin | Jun 7, 2021 | Marketer in Chief Excerpts
Ulysses S Grant gives us a leadership lesson in the “Quiet Ego” – how to be strong yet understanding and yielding. Humility remains under-appreciated in leadership because we struggle with the supposed association with “weakness” – humility doesn’t mean that at all....
by MIC-admin | Jun 6, 2021 | Marketer in Chief Excerpts
Andrew Johnson had a great chance – as a Southerner who supported the Union, he could have been a great bridge, but he messed it up spectacularly. Johnson is a case study in how to contain the impact of a bad leader – in politics or in business: Publicly make the...
by MIC-admin | Jun 6, 2021 | Marketer in Chief Excerpts
Abraham Lincoln used humor to diffuse some of the tensest situations. The country deeply needed it, and it’s one of the most underreported aspects of his personality. Humor is still underused by politicians. If Lincoln could do it at the height of the Civil War, why...
by MIC-admin | Jun 5, 2021 | Marketer in Chief Excerpts
Bleeding Kansas was the last best chance to prevent the Civil War. It was a failure of imagination…and of audience segmentation. This chapter is an instruction manual for each current political party on how to reach out to members of the other side and crush their...
by MIC-admin | Jun 3, 2021 | Marketer in Chief Excerpts
Franklin Pierce presided over the the episode in American history where Cuba nearly became a state in the power play between North and South for control of the Senate. We still face “control of Senate” issues today – that’s the main driver of statehood for the...
by MIC-admin | Jun 2, 2021 | Marketer in Chief Excerpts
Millard Fillmore presided as Marketer in Chief as the United States struggled to “keep up” with European powers on the global stage. In its rush to keep up, it forced the Japanese to open for trade. The Japanese…would hold a grudge. The United States remains an...
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