by MIC-admin | Jun 1, 2021 | Marketer in Chief Excerpts
Zachary Taylor’s presidency saw the rise of groups (such as the Mormons) attempting to carve out their own semi-autonomous zone. The connection with “semi-autonomous” zones now is obvious. This is different than the difference between state and federal power; this is...
by MIC-admin | May 31, 2021 | Marketer in Chief Excerpts
James K. Polk goaded Mexico into war and bluffed Britain out of a war to increase the territory of the United States. This is the same Merger and Acquisition strategy used by businesses ever since to grow quickly when the opportunities arise – ethics be damned. It’s...
by MIC-admin | May 30, 2021 | Marketer in Chief Excerpts
John Tyler set the tone for strong leadership transitions by being the first person to assume the office after a predecessor died. This is not simply a historical question. What if the CEO died and stock price improved 9%? (Hint, it can!) Leaders have become...
by MIC-admin | May 29, 2021 | Marketer in Chief Excerpts
William Harrison’s was the first campaign to take advantage of an insult and turn it back on its opponents by “owning” it instead of trying to refute it. Owning an insult robs it of its power. Additionally, the more an opponent continues to use it, the more it helps...
by MIC-admin | May 28, 2021 | Marketer in Chief Excerpts
Martin Van Buren believed in the value of strong political parties to drive participation at all levels of government – competition versus cooperation. It’s why we have a two-party system. The same tension was at play with industry competition (Blu Ray versus HD-DVD)...
by MIC-admin | May 27, 2021 | Marketer in Chief Excerpts
Contrary to popular belief, Jackson’s most effective Indian Removal policy was persuasion – specifically, bad faith negotiation. We see these same techniques at play in modern negotiations – basically, anywhere a power imbalance exists. Marketer in Chief: How Each...
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