A unified currency was one of the most important ways the states became united. Washington helped people trust the government enough to trust its money. (In fact, trust is the real underlying problem with Bitcoin and other cryptocurrencies, not talk of bubbles and speculation.)
In this video, I read an excerpt from Chapter 1 – obviously, focusing on George Washington as Chief Marketing Officer in the new startup venture called the United States of America. We discuss the role of belief as the foundation for all money, not just the U.S. dollar.
Marketer in Chief: How Each President Sold the American Idea – coming July 4, 2021.
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