Everything about the Louisiana Purchase was a gamble – including exploring it. That’s why Jefferson sent multiple expeditions, not just Lewis and Clark’s. We’re hard on people and companies who fail, and only tend to remember those that succeed. We should celebrate failures like Google Glass (or whatever the latest failure is). Without failure, there is no success.

I read an excerpt from Chapter 3, specifically focusing on Zebulon Pike – a little-known fourth journey of discovery.

Marketer in Chief: How Each President Sold the American Idea – coming July 4, 2021.

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