John Quincy Adams is the author of the Monroe Doctrine – a bold statement of purpose to the rest of the world (especially Europe) when few there believed America had standing to make any demands.
Jeff Bezos did something similar with the creation of Amazon – the big players (Walmart, etc.) didn’t take him seriously. (Hint: They should have.)
Marketer in Chief: How Each President Sold the American Idea – coming July 4, 2021.