Martin Van Buren believed in the value of strong political parties to drive participation at all levels of government – competition versus cooperation. It’s why we have a two-party system.

The same tension was at play with industry competition (Blu Ray versus HD-DVD) versus cooperation (Bluetooth as a single industry standard). Both approaches can work.

Marketer in Chief: How Each President Sold the American Idea – coming July 4, 2021.

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