Andrew Johnson had a great chance – as a Southerner who supported the Union, he could have been a great bridge, but he messed it up spectacularly.

Johnson is a case study in how to contain the impact of a bad leader – in politics or in business: Publicly make the case, alter the rules, implement policy around them.

Marketer in Chief: How Each President Sold the American Idea – coming July 4, 2021.

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