I really enjoyed my conversation with George Torok on his podcast Your Intended Message. In this episode, we talk about the value of strategic #storytelling and how to craft a more effective story for your organization, product, service, or personal brand.

I love the bit of history we get to cover as well – how the #Americans#British#Canadian, and #indigenouspeoples looked at the War of 1812 **very** differently. In short, they all told their own story. None of them were right…and none were wrong, but they all served their purposes.

Make sure to subscribe to my newest Canadian friend’s podcast!

Subscribe to Your Intended Message here…or wherever you like to listen to podcasts!


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