Jason shared his innovation stories from cattle farming to the marketing of presidents, we covered his curiosity around the scientific process, how he helps a Museum with Dinosaurs and of course explore the innovative process of his book.
Jason’s book: http://marketerinchief.com/
00:00:00 Podcast introduction.
00:01:23 Jason’s introduction.
00:07:58 The road into marketing.
00:14:07 Growing up with artists.
00:18:58 Entrepreneurship informed by learnings in a non-traditional childhood.
00:26:36 Pivoting skillsets for marketing.
00:32:34 Getting used to taking risks
00:38:26 Validating theories through literature.
00:41:02 Learning when to quit.
00:43:17 The background behind “Marketer in Chief.”
00:47:20 Political history informing current innovation.
00:51:46 Evolutions in marketing over the last two decades.
00:57:10 What’s your dream project?
00:59:22 Evolutions in marketing over the last two decades.
01:01:45 How do you stay up-to-date?
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